The _render_ game blog points to a September news article about two companies (inGame and Massive Inc.) developing software that communicates with an ad server, which then inserts targeted ads into games:
The companies say they can serve ads to any gaming platform-console, portable console, PC, online network gaming, or mobile phones--as long as it's Internet-enabled.
Both platforms enable advertisers to target by demographic and geographic location, and adjust campaign duration in real-time. Targeting features must be agreed upon with game developers, and usually require players to provide opt-in registration.
I can tolerate a little product placement, as long as it's subtle and appropriate to the setting, but this is disturbing. I don't want adbots in my games or anywhere else on my computer
Read the article hereMore info:
Massive Inc. official website
inGame Partners official website
Video Games infused with ads getting even more attention
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