We have all heard the talk of in-game advertisements coming (well actually they are already here, just not in-your-face) But thanks to EA we may not have to wait as long as once expected to see a pair of Nike or Adidas in the latest installement of our favourite games.
We all know the evils of advertising are slowing snaking their way onto video and computer games. And is it little wonder that leading the charge is none other than Electronic Arts. Sure, Activision penned the deal with Nielsen to develop a standard to measure the impact of in-game ad exposure, but EA is already waist deep in, in-game ad sales. You couldn’t help but notice that in Need for Speed Underground 2, where the most noticeable thing about the game was the product placement. The Montley Fool counted a half-dozen Burger Kings and Best Buys as they drove through the virtual city.
Full story over at Kotaku
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