A new trailer for The Matrix Online shows off the in-game advertising feature; as an Agent leaps from a building, he flies by a billboard emblazoned with an ad for Constantine, the new movie by Keanu Reeves.
It may only be a once-off plug for The Matrix star's new movie, or an (inevitable) move towards ads becoming commonplace in games.
Via Joystiq
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Targeted Ads Coming to PC, Console Games (19 Nov 2004)
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