The in-game ad revolution is beginning, and Grimwell Online has a report on "Massive Advertising Network" ads in the free MMOG Anarchy Online.
A new business model is being implemented by the developers FunCom, where non-subscribers see ads woven into the game while a subscription gets you an ad-free experience.
The ads Grimwell reports on entice players to buy Sprite, the new Motley Crue album or to tune into G4TV:
The advertisements were blinking on various billboards, both in cities and in instanced missions. They randomly displayed ads for the upcoming tournament, the "Rubi-Ka rumble", or the above product placements. Obviously, one or the other of them could be existing through time, human cataclysms, and space travel to the furture planet of Rubi-ka, but seeing Motley Crue ads did cause me to wonder when I'd see them touring Omni Entertainment.
Mmmmm Marketing
Related:
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Massive Incorporated official site
"Massive Ad Network" To Launch 28/March
In-Game Ads: Is It Really Good For Gaming ? (25 Feb)
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