In a bid to compete with the rival PSP and DS, the British-made Gizmondo handheld is now available for £129, a full £100 cheaper than the standard version, which will remain on sale.The cheaper unit contains all the functionality of the standard, but includes "Smart Adds" - TV quality advertisements transmitted to the device up to three times per day via the built-in Global Positioning Satellite service.
The ads will be highly targeted, using the information taken from a sign-up process, and will delete themselves periodically:
The Smart Adds themselves will feature anything from new trainers, to video clips of new albums, movie and game trailers, DVD previews, even advi-games direct to the device. Most importantly they’re non-interruptive, i.e. a movie or a game will not be interrupted by the
Smart Add, only when the user returns to the Home menu will be they be broadcasted to the
device. Squarely focused on the MTV generation with similar tones and relevance to that particular audience, owners of this model will not receive ads for washing up liquids, tax
return reminders, or stair lifts.
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