Microsoft's Steve Ballmer talks Xbox 360 - 24.5.05

In a recent interview with Joystick, Ballmer discusses predictions of the next Xbox success in the U.S., admits certain defeat in Japan to Sony with a question mark over Europe.

He also talks about Sony's marketing campaign and actually pays tribute to their ingenuity.

How are you going to define success for the Xbox 360?

Well, I mean in the simplest of ways. I’ll start very simple. If Peter Moore (who runs our marketing) was here, he’d tell you about brand and positioning and image. I just want to sell more consoles than anybody else in the next generation. And in the simplest of ways, you know, the number of units we sell is really important to me.

Read the full Steve Ballmer interview

By Gary (Email: Gary at igniq dot com)

	« Igniq.com Gaming News Microsoft's Steve Ballmer talks Xbox 360 - 24.5.05 In a recent interview with Joystick, Ballmer discusses predictions of the next Xbox success in the U.S., admits certain defeat in Japan to Sony with a question mark over Europe. He also talks about Sony's marketing campaign and actually pays tribute to their ingenuity. How are you going to define success for the Xbox 360? Well, I mean in the simplest of ways. I’ll start very simple. If Peter Moore (who runs our marketing) was here, he’d tell you about brand and positioning and image. I just want to sell more consoles than anybody else in the next generation. And in the simplest of ways, you know, the number of units we sell is really important to me. Read the full Steve Ballmer interview Related: Xbox 360 incompatible, kind of XBox 360 User Interface Details XBox360.com U.S. Retailers Already Taking Pre-orders for XBox 360 Rare XBox 360 Faceplates Appear on eBay CNN: XBox 360 Gaming to Cost $1,710 Xbox 360 shun by games developer Discussion >> By Gary (Email: Gary at igniq dot com) Sponsored links: Concert Tickets Buy Wii Games Online Best prices: PS3 (60 GB) Console Place a link here