Blizzard's Desire To Be The Best - 13.6.05

Imagine you had just launched the most successful massively multiplayer online role-playing game so far (as far-fetched as that notion might be), you'd probably lean back and tackle things somewhat more placidly - at least for a while. Not so Blizzard. After WoW's release in the US, Europe, Korea and most recently China, Blizzard do feel happy about staggering sales figures and international critical acclaim, but they know that they have still some way to go. As Paul Sams, Blizzard's vice president of business operations, puts it in a comprehensive interview with GamesIndustry.biz:

We've done it pretty well in some respects, and in other respects we've gotten our bumps and bruises - but I think that many of the challenges that we've faced are things that have been solved, or are in the process of being solved, or we now know how to solve them. [...]

I think we've done a relatively good job. We want to do better than we have; we have plans and aspirations and goals to be much better than we already are. I think that we've done a pretty decent job, but I would also say that Blizzard has the desire to be the best in class in the service that we provide and the overall experience.

Sams also talks about the first turbulent days in the wake of WoW's release, gives some hints about Blizzard's future plans for the game (they might have an add-on up their sleeves), and elaborates on Starcraft: Ghost. Unsurprisingly, however, Sams doesn't reveal anything about upcoming projects, but the community should be content with WoW for the time being anyway.

Related info:
Blizzard Entertainment
World of Warcraft Site
Major WoW Patch Introduces Battlegrounds (9 June)
World of Warcraft Now Launched in China (7 June)
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