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Girls and gaming: Is the industry doing enough? - 13.6.05

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Girls and GamingAn interesting article over at The Game Chair raises that old 'girls and games' argument. Interesting is the perspective from the writer who is both a gamer and a girl who believes that attempts at pleasing and appealing to girl gamers today is just 'barking up the wrong bush'.

I think the point here is that while the game industry should be concerned about trying to increase the number of female gamers (and retaining the ones that are already fans) - the 18-35 year old male demographic that everyone talks about is not going to be able to support the industry forever - the way to do this is not to focus on the development of a mythic “game for women. The industry needs to focus on developing games that are innovative, genre-crossing, and mold breaking. By doing that, they will be creating games that appeal to a cross-section of gaming demographics - perhaps attracting current players to new genres, people new to gaming, and so on. By expanding options for all of us, the game industry can expand their appeal to women - not by marketing directly to women through a specific type or formula of game, but by giving every single one of us, regardless of gender, more options to pick and choose from.

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Related:
Womens views on sex in gaming
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By Gary (Email: Gary at igniq dot com) 



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