It appears gaming giant IGN Entertainment is up for sale. The NYPost is reporting the company has approached "virtually every big media company", seeking to sell for $850 million, while it has also considered going public.Yahoo! and Viacom are said to be interested in the company, which is listed among Alexa's top 100 sites on the Web and has a goldmine monthly audience of 27 million 18-34 year old males:
Sources who have heard its pitch say the company is seeking a valuation close to $850 million - a large number considering the company was taken private in 2003 by Great Hill Partners, a Boston private equity firm, for just $26.4 million.
IGM has also hired investment bank Lehman Brothers to explore its options.
Media giant Viacom and Yahoo! are said to be interested. Viacom, however, is said to be interested in the gaming site space, but more price sensitive.
New York Post: GAMING WEB SITE GOES ON THE BLOCK
Gamesdomain: IGN For Sale
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