Retailers who were burned last Christmas by a shortage of Xboxes are sceptical about launching pre-order campaigns for the Xbox 360, MCV reports. U.K. Xbox chief Neil Thompson tried to allay their fears, admitting that there may well be shortages when the next-gen console is released, but they will be down to a sheer surge of demand from customers rather than any problems in manufacturing the machines themselves:
“I think demand is going to be phenomenal so we see that as a really difficult thing,” he offered. “Will we execute well so retail will have good volume? Yes. But I don’t think we’re going to meet demand as people are going to come into this platform in a big way.”
Retail cool on 360 pre-orders, MS confident
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