According to an article over on BBC News, Microsoft envision selling 10 million Xbox 360 consoles within the first 16 months of its release.At a recent video games conference in London, Xbox marketing boss Peter Moore made the bold announcement. The 360 is due to go on sale sometime before Christmas in the US, Europe and Japan, with Sony's PlayStation 3 not expected to follow until Spring of 2006 along with Nintendo's Revolution.
The software giant was a year behind Sony's PlayStation 2 in launching the original Xbox and it never managed to make up the time in sales.
This time round, Microsoft is aiming to grab what Mr Moore called the "first mover advantage".
"The target of 10 million units gives tremendous momentum to a platform," said the Xbox executive during his keynote access at the Elspa (Entertainment and Leisure Software Publishers Association) games summit in London.
Read the full article
X360 Boycott Called For After MS Agrees to Censor Blogs
Nvidia to save Xbox 360's incompatible ass
Microsoft: Xbox 360 Will Win In Japan
Xbox 360 will 'win' in Japan, MS pledges
?“We expect to win?” next-gen battle in Japan
Xbox 360 Graphics Explained, In Detail
Microsoft Gunning for WoW, 360 Style
Xbox 360 to bring MS back from musical grave?
Discussion >>
Add Igniq.com to your MySpace Friends
