The opening of a Sony showroom called "The PSP Factory" in Paris prompted Microsoft to shell out and hire the laundry across the street, just for the opportunity to emblazon the front of it with Xbox 360 ads:
With a touch of espieglery, Microsoft hired the place to stick big ads on the shop (left), saying with quite a sense of humor : "Keep your forces for Winter". Of course, that’s when the Xbox 360 is meant to come out. And of course, this type of advertisement displeased Sony... After one day of corporate blasphemy, the stickers were removed (right photo again). No lawsuit, no scandal, just a big cheque from Sony. This nice story of laundry battling made the laundry worker a bit richer. Which is a good point.
Microsoft vs. Sony : The Laundry Battle via Boingboing
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