Xbox 360 design values laid out as OCCAM, after Occam's Razor - 14.6.05

Xbox.com discuss the industrial design guru behind the Xbox 360 case Jonathan Hayes, while examining each individual principle behind the design of Microsoft's next-gen console. Hayes himself, grew up in Boston and the coast of Maine where he has been both sculpting and painting his whole life, he also has a masters degree in Industrial Design.

When asked about the Xbox 360 design, Hayes said "We wanted to create the icon for the next generation of gaming".

Hayes goes on to explain that the Xbox 360's design values were laid out as the acronym OCCAM, after Occam's Razor.

Open
The gamer is at the center of the experience. The design enables partners to succeed and allows for customization.

Clear
Nothing is more difficult than it has to be. This should be true for hardware, software, services, and the spaces in between.

Consistent
A consistent experience integrated across design, branding, hardware, software, and services.

Athletic
The efficient use of power. Jonathan used this example: "Michael Jordan doesn't have any more muscle mass in his legs than the other guys on the basketball court. How does he jump like that? It's efficiency, not raw power."

Mirai
The Japanese word for "future," mirai (pronounced meer-EYE) expresses the goal of forward-looking, exhilarating, innovative design.

Check out the article over at Xbox.com

By Gary (Email: Gary at igniq dot com)

	« Igniq.com Gaming News Xbox 360 design values laid out as OCCAM, after Occam's Razor - 14.6.05 Xbox.com discuss the industrial design guru behind the Xbox 360 case Jonathan Hayes, while examining each individual principle behind the design of Microsoft's next-gen console. Hayes himself, grew up in Boston and the coast of Maine where he has been both sculpting and painting his whole life, he also has a masters degree in Industrial Design. When asked about the Xbox 360 design, Hayes said "We wanted to create the icon for the next generation of gaming". Hayes goes on to explain that the Xbox 360's design values were laid out as the acronym OCCAM, after Occam's Razor. Open The gamer is at the center of the experience. The design enables partners to succeed and allows for customization. Clear Nothing is more difficult than it has to be. This should be true for hardware, software, services, and the spaces in between. Consistent A consistent experience integrated across design, branding, hardware, software, and services. Athletic The efficient use of power. Jonathan used this example: "Michael Jordan doesn't have any more muscle mass in his legs than the other guys on the basketball court. How does he jump like that? It's efficiency, not raw power." Mirai The Japanese word for "future," mirai (pronounced meer-EYE) expresses the goal of forward-looking, exhilarating, innovative design. Check out the article over at Xbox.com Related: GarageGames Announce Xbox 360 support 20 Titles for Xbox 360 launch? Microsoft to re-issue Xbox power-cables, again ATI: Xbox 360 will have graphical edge over PS3 Trinigy GmbH announce support for the Xbox 360 Seagate announce LD25 HDD for Xbox 360 Add-on PS3 harddrive to run Linux Super Xbox Modders Charged Microsoft Anticipate Xbox 360 Shortages Downloadable Titles on Xbox 360 Microsoft subsidize 360, focus on game sales Fonix To Provide XBox 360 Voice Recognition Xbox father and son reunite for the Family Photo Discussion >> By Gary (Email: Gary at igniq dot com) Sponsored links: Concert Tickets Buy Wii Games Online Best prices: PS3 (60 GB) Console Place a link here