Blue-Ray all the way, consumers say - 15.7.05

Following recent turmoil surrounding the next-gen DVD wars between Toshiba's HD-DVD and Sony's Blue-Ray, it appears that consumers have spoken out in favour of Blue-Ray disks which will be appearing in Sony's Playstation 3 next year.

The survey was conducted by US polling firm Penn, Schoen and Berland Associates in which they presented customers with all the important factors surrounding each of the formats, like: technology company support, film studio support, games console support, storage capacity, potential movie title availability and estimated launch dates.

Out of 1200 people who participated in the survey, only 16 percent favoured Toshiba's HD-DVD offering, 26 percent were undecided but 58 percent of the people surveyed were sold on Sony's next-gen DVD format.

Those who chose Blu-Ray gave reasons such as the potential to play the discs in a greater range of CE devices, PCs and games consoles, backwards compatibility with the current DVD format, greater disc capacity and the potential to store bigger amounts of both HD and standard definition media.

"While we are still in the pre-launch phase for both formats, Blu-Ray is the early front runner," said PSB's Mark Penn. "Consumers perceive Blu-Ray as the favourite on technology company support, gaming, storage and disc lifestyle."

Consumers choose Blu-Ray over HD-DVD

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