How Blue-Ray sunk the moral ship - 18.7.05

We recently reported on a survey conducted by US polling firm Penn, Schoen and Berland Associates, in which it was concluded that consumers favoured Sony's Blue-Ray disks over Toshiba's HD-DVD as a next-gen format.

Well, Gamespot did a little snooping and discovered some disturbing facts:

1. The survey was funded by the Blue-Ray association.
2. When asking for the data, GameSpot was only provided with a small sample of incomplete data that compared Blu-Ray features against current DVDs, not HD-DVDs.
3.Consumers were told to assume the price would be the same, when in fact Blu-Ray discs are expected to sell for at least $10 more than current DVDs.

But there was no such question about whether people would prefer a format that makes the discs $10 more expensive or just 10 percent more expensive, as is expected with HD-DVDs.
If the above price estimates are correct, a $20 DVD would equate to a $22 HD-DVD and a $30 Blu-Ray disc.

So in retrospect, it looks like some shady marketing by team Blue-Ray.

Bluray Lies

Related:
Blue-Ray all the way, consumers say
Xbox 360 to side with HD-DVD?
Kutaragi: No agreement on Next-Gen DVDs
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