More on the topic of in-game ads, as Atari sign a deal with US firm Massive Inc. to bring rich media adverts into PC management sim RollerCoaster tycoon 3, via a downloadable update to the game.
Ney York Business website claims the ads will appear in parts of the game environment; billboards, shop windows etc.
The ads will be common place in the game as soon as players download the latest update, which is purported to include enhancements to the game.
As reported previously, Massive predicts that in-game advertising via its network can contribute between USD1-2 in incremental profit per unit. Global advertisers already signed up include Coca-Cola, Dunkin' Donuts, Honda, Intel, Nestl©, Paramount and T-Mobile.
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