MTV has created a new division devoted to games and announced a new partnership with Midway Games for three titles. The two companies plan to jointly sell in-game advertising in the three games.One of the titles will be the racing game L.A. Rush, due for release in autumn on the PS2 and Xbox, and the new deal will be felt with MTV branding throughout the game.
MTV will also collaborate with Midway on development of the soundtracks for the titles.
MTV, Midway to Develop Games With Ads
Related:
Press release: MTV Gets In The Game With Midway
LA Rush game details
Midway Games
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