We expect Sony to defer a decision regarding PS3 launch until it is able to assess the likely success of the Xbox 360, and anticipate that Sony will make its decision shortly after the Xbox 360 launch. We do not expect the PS3 until mid 2006, at the earliest, and should Microsoft fail to garner sufficient software support to gain an insurmountable lead, we think that there is a possibility that the PS3 launch will slip into early 2007.
Sony is keeping tight-lipped on this as you might expect, though SPOnG cannot help wonder if the analysts quoted above have any tangible concept of what it takes to launch a videogame platform. The entire process is a massive undertaking and cannot be decided upon a whim, as suggested.
From manufacturing to retail, PR to third-party publishing/developing, SPOnG would assert that itÃs simply impossible to maintain a transient console launch strategy as Wedbush Morgan describes.
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