Apparently the Chinese government, seeing the rapid rise of online play by its game-nut nation, has decided to do some serious investing to capitalize on this constantly growing market. Reports are coming in suggesting that over a billion pounds (15bn China Yuan/$1.8 bn) is set to be invested in studios across the country, in order to create games to meet the demand of their online gaming community.
Over the last six months alone, it has been estimated that gamers in China have spent upwards of four billion yuan ($483m/£273m) on items for the lives they live while they're online.
Experts in the region have been keenly watching the region's rapid uptake of online games - and Internet use in general - over the last six months. During that time it has been estimated that gamers have spent about four billion yuan ($483m/£273m) on items for their online alter egos. The Chinese government reported that the total number of internet users in the country was up nine million to 103 million in the same time period. And, famously, World Of Warcraft debuted in June and its subscription rate ramped up so quickly that Chinese users accounted for almost 45 per cent of the user base after just a month. So it's easy to see why China would want its native online games market to be buoyed by home grown content generating profits from local cash flow.
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