Everyone's favourite trashtalkin' Sony boss Ken Kutaragi has been called a "marketing genius" in an interesting post on the official Playstation forum. The writer explains Kutaragi's new status by pointing out an old strategy Sony are repeating by including the Blu-ray disc drive in the Playstation 3.The high price of the PS3 is daunting many people even before the console is released, but it is given perspective when compared with the current price of a standalone Blu-ray drive - which starts at in or around $2,000.
With Sony's backing, the format has a big chance of becoming the standard in the next few years; Kutaragi's stroke of "genius" is that people will look at the PS3 and see a cut-price high-definition drive, much like the PS2 was seen as the cheapest DVD player you could buy when it was released.
The post serves as a good intro to the whole world of high-def TV as well as heaping praise on our buddy Kutaragi, read the full thing below.
It makes all sense now. Ken Kutaragi is a genius via The Console Wars
Related:
Kutaragi Justifies Expensive PS3
Kutaragi rounds up PS3 features, pricing still unclear
More Kutaragi banter on PS3 pricing
Kutaragi reiterates PS3 as a 'computer'
I like Ken Kutaragi
The Kraziness of Ken Kutaragi
Kutaragi on PS3 backwards compatibility, more 360 attacks (14 June)
PS3 Not a Toy, But a Linux Supercomputer
Sony's Kutaragi: MS playing catch up with PS2? (10 June)
Kutaragi: Microsoft Still Not a Blackbelt (2 June)
Ken Kutaragi: PS3 An "Entertainment Supercomputer" (25 May)
"Father of PlayStation" Ken Kutaragi (5 April)
Discussion >>
Add Igniq.com to your MySpace Friends
