Microsoft have criticized Sony for planning on releasing the PS3 at a price that will be unaffordable in normal households, but recent remarks from Ken Kutaragi give some justification for the high price. The Sony boss explained that the PS3 will be packed with HDTV features from its very launch so that it will be able to live 10 years in the market, the reasoning being that consumers will get years out of the console before they need to buy something new:
We're currently shifting from standard TVs to HD TVs. But in the next couple of years, most flat-panel TVs will be full HD. We're releasing the PS3 with full HD features from the start so that consumers won't have to buy another version of the console in the future. For the same reason, we're using Blu-ray as the PS3's disc format.
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