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Microsoft signs Exent in distribution deal - 16.8.05

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Bill GatesMicrosoft has signed Exent Technologies as its premiere distributor of digital titles. MS has given Exent the rights to distribute Microsoft PC games, including Age of Empires, Age of Mythology, Dungeon Siege, Mechwarrior, Rise of Nations and Zoo Tycoon product lines.

This is the first time Microsoft-made games will be widely available over the internet via Exent's network of Games-on-Demand service providers.

Ed Ventura, Director of Franchise Development, Xbox Worldwide Content and Marketing at Microsoft.:

Microsoft is committed to helping expand the PC game industry. By making our titles available through Games-on-Demand services, we can broaden our reach to new audiences and monetize additional release windows. Exent's distribution channels help us to extend the lifecycle of our game catalog and to build a firm foundation for the future.

Zvi Levgoren, CEO of Exent had this to say about the new deal:

The addition of Microsoft to our growing line-up of game publisher partners is a leap forward in the evolution of digital game distribution. Customers will be pleased with the richness of our expanded content offering, augmented by the unique suite of usability features provided as part of our services. We're delivering the very best user experience, which in turn maximizes end-user acquisition and retention for our customers.

Microsoft Selects Exent Technologies as Worldwide Digital Distribution Partner for PC Games

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By Gary (Email: Gary at igniq dot com)  



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