PS3 pricing speculation continues - 4.8.05

Playstation 3 pricing speculation has been thrown back into centre-field as recent comments from Nividia chief executive Jen-Hsun Huang stir up some talk, when the Nvidia heavyweight compared his firm's new approach to graphics card pricing to Sony's PS2 plans.

Komical-Kutaragi has maintained a stance of 'the PS3 will be expensive' throughout E3 and beyond, suggesting he wants his next-gen console to be something people are willing to work overtime to afford.

In a recent interview over at Beyond3d, Huang's response to questioning over pricing of Nvidia's new 7800 graphics card was:

We need to price it at a level the enthusiasts will buy it at, that's the way that we think about pricing.

We think about the pricing of this in the same way that Sony thinks about PlayStation 3's. It's not about how much is costs, its about what is the price it needs to sell at, and we need to figure out how to make money underneath that.

These comments seem to hit home the fact that Sony will be aiming primarily at the gaming enthusiastic, also known as 'folk with deep pockets'. It will be interesting to see how their plan pans out, with Microsoft getting a head start and a more digestible price-tag, you have to wonder of Sony's fate in this next-gen console war. The good thing is that things have not even begun to heat up, we still have the main course to look forward to as Sony will not be releasing their baby 'til Spring next year at the earliest.

NVIDIA boss on PS3 pricing plans

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