Massive Inc's in-game billboard ads are set to appear in Sony Online Entertainment's MMOG PlanetSide. Massive announced SOE had joined their Massive Network yesterday, and that the ads are due to begin appearing in the game later in August.SOE is just the latest big-hitter to join the Massive Network; Vivendi, Ubisoft, Eidos and Atari have already signed up in what's set to become the norm for online games.
Massive's technology injects ads into certain game locations selected by the developers, opening up a lucrative new money-stream for game producers.
PlanetSide will feature relatively innocuous billboards, though Massive also provide them the option of streaming full-motion video and audio ads if they so choose.
SONY ONLINE ENTERTAINMENT LATEST PUBLISHER TO JOIN
MASSIVE’S VIDEO GAME NETWORK
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