Some of the signs carried by the gang said "Put the cuffs on Rockstar, not youth", and "Prosecute Rockstar Games, they are felons", as if to suggest that the games developer is somehow responsible for mentally deficient teens and young-adults.
Rockstar describe "Bully" as:
a game where players take the role of a "troublesome schoolboy" who "stands up to bullies, gets picked on by teachers, plays pranks on malicious kids, wins or loses the girl, and ultimately learns to navigate the obstacles of the fictitious reform school."
Although the game is expected to get a Mature (M) rating, there is no official word just yet and very little is actually known about the game's storyline, other than what Rockstar has told us.Either way, this is hardly the kind of publicity the New York-based developer would care for at such a time when "Hot Coffee" is spilling all over the place. Politicians have been tainted by the controversial beverage (via one controversial lawyer) and it has been a troubling few months for Rockstar North and parent company Take Two.
Although the game is not yet rated (an M for Mature tag seems a certainty) and Rockstar has revealed next to nothing about the actual gameplay, Bully has already made some waves. Given the developer's history with controversial titles and the lasting taboo of violence in a school setting ever since the Columbine High School shootings, it's a safe bet this won't be the last bit of protest directed Rockstar's way over its latest offering.
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