FunCom have announced the free model they put in place for the MMOG Anarchy Online has been a success, and plan to continue offering the free version of the game through 2006 and into 2007. The company originally announced the business model back in 2004.Gamers can download and play the free, core version of the game without any form of payment or even a credit card. In return, they are presented with in-game ads provided by the Massive Ad Network:
It’s the long-term goal for Funcom to make sure that the removal of subscription fees, client costs and the need to have a credit card when registering for Anarchy Online remains a permanent offering. Now, and for the year to come, anyone curious about the heralded qualities of the ultimate sci-fi MMORPG can play without any financial commitments.
“The free initiative has been a great success,” says Trond Arne Aas, CEO of Funcom. ”More than 400.000 new players have signed up during the last ten months, and extremely few MMO titles can show a similar increase in registrations in the same timeframe. Seeing the great feedback from the free offer we are thus going to extend it into 2007 and beyond.”
Funcom extends the free offer on Anarchy Online into 2007 - Download AO Free Edition
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