Financial institution Wells Fargo is setting up an online role-playing game within the virtual-world Second Life, with the aim of teaching young adults about financial literacy.
Ordinarily Second Life requires players to pay a fee, but the Wells Fargo game will be separated from the main game and access will be available free. The Wells Fargo area - "Stagecoach Island" - will feature the same sort of social aspects of Second Life like cafe's, shops, dance clubs and the like as well as a "Virtual Learning Lounge" where players can answer trivia questions derived from WF's Hands on Banking program:
The Stagecoach Island game allows players to select a virtual character
and participate in an "island adventure." Participants can choose to explore
the virtual island -- lush parks, hip cafes, dance clubs, trendy shops,
amusement parks, hair salons and more. They can also interact in dozens of
virtual, social situations -- like skydiving, riding jets-skis, or playing
games like paintball with other participants. Many activities on the island
are "free," but participants gain access to other experiences, such as dancing
in a club or purchasing new clothes, by spending, saving and earning virtual
money. Players can earn money by visiting the Virtual Learning Lounge and
answering trivia questions about banking basics such as budgeting, saving and
managing money.
Wells Fargo Introduces Stagecoach Island
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