Street art has taken on a new form in cities across America where Sony is purchasing the use of building walls in urbanized areas to paint its own brand of graffiti.
Using graffiti-type murals, Sony is touting its PlayStation Portable in cities from Miami and New York to San Francisco and beyond.
The images painted on the building walls are comic in style and portray kids playing with the PSP. The unusual marketing tactic is intended to capture the attention of younger males who might not slow down to watch a commercial.
Sony spokesman Patrick Seybold said the company's PlayStation campaign is aimed at a consumer segment he calls the "urban nomad," which he described as "consumers who are enjoying their entertainment on the go in an artistic and creative way."
The Seattle Times
The push to sell PSPs in North America coincides with Sony’s October prediction it would double its base by the end of the year, selling another 2.5 to 3 million units.
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