The legitimacy of video games in the entertainment industry just got what appears to be a major boost with the Academy of Interactive Arts and Science’s announcement it will debut a new television event to celebrate the best games produced each year.
Like the Oscars or the Grammys, the new show, co-created by Dick Clark Productions, will honor the year’s best video games and the teams who make them. The show is expected to be unveiled in 2007.
This will no doubt drive the anti-gaming folks insane. Plus, it will be interesting to see if this actually pulls an audience. Will gamers turn away from their PCs or turn off their new next-gen consoles to watch? Will this turn into another Oscar-like production where the games people actually play get snubbed for the artistic “Brokeback Mountain”-esque games? Will the Xbox 360 get an award for being the most elusive gaming console of the year?
Jules Haimovitz, vice chairman and managing partner of Dick Clark Prods., says the audience for the show is "much, much broader than most people think, at least 12-49."
He was reluctant to describe the show in detail, however, because the format is unique, says, "We're creating a form of video that heretofore hasn't existed, so it would be like trying to describe a music video to somebody in 1968. It will be entertaining even to those outside the game crowd."
Part of the program's approach will be to incorporate insights from celebrities, consumers and well-known talents in the video game industry.
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