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Nintendo Sets New Label System - 31.5.06

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Touch Generations
A lot of people think I’m anti-Nintendo because I happen to very much dislike the name the company’s given its next-gen console. Wii doesn’t work for me, but Nintendo as a whole most certainly does, and here’s another reason why.

Starting in June, Nintendo intends to label the more casual titles for its Nintendo DS under a new label, Touch Generations. These are the titles meant for anyone – casual gamer and hardcore alike – to be able to pick up and play with ease. Above and beyond the regular ratings, this label will instantly let buyers know the complexity level of a game and whether it would be appropriate for a young gamer to check out or even an older gamer who happens to be new at it.

From Nintendo’s media release:

We remain committed to turning video games into an inclusive mass medium that everyone can enjoy," says George Harrison, Nintendo of America's senior vice president of marketing and corporate communications. "Touch Generations will help novices and newcomers identify the fun and uniquely engaging experiences that are available only on Nintendo DS."


Titles that will have the Touch Generations labels include Big Brain Academy, Brain Age, Nintendogs, Tetris and more.

This idea is brilliant in my opinion. What a great way to let a parent or someone who is buying a game for a child or even a gaming newbie know what might work for the player in question. The appropriateness ratings on games right now don’t really speak to complexity of use. In fact, they’re pretty useless on that. If you’ve ever bought a game for a kid that seemed like a good choice only to find out despite suggested ages it’s 10 times more complex than you thought, this idea should sound like a winner. It sure does to me.

Related:
Nintendo Wii: Why?
Wii Price, Ship Date Narrowed Down
Nintendo Might Have Another DS In The Works

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By Sherri (Email: Sherri at igniq dot com)  



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