Microsoft’s not taking the credit, but it seems a modest price cut is happening in regard to the Xbox 360 core system anyway.
Retailers such as Play.com have dropped the console’s price to £199.99 from £209.99.
Rather than say the small price drop comes from the company, Microsoft is giving retailers themselves kudos for the price reduction. "Retail price is set by our retail partners," a Microsoft spokesperson has been quoted as saying. "Retailers are already selling Xbox 360 Core System from £199.99, which we believe is outstanding value to consumers."
Rumors of a pre-holiday season price drop for the Xbox 360 console have been very persistent in Europe and the United States. The theory is a drop, even a modest one, would put the 360 in a better market position when the pricey PlayStation 3 rolls out Nov. 17. Plus, it would help it better compete with Wii, which has its own cheap pricing rumors flying all over the place.
While a 10-pound drop isn’t a huge one, every bit might count when the other two next-gen consoles make their way onto the scene later this fall. Analysts are already drawing their lines in the sand as to which consoles they believe will win the next-gen race, and perhaps it will be the pricing issue and overall value that decides it.
Related:
Xbox 360 Price Drop Rumors Continue
Xbox 360 Price Drop Coming?
PS3 Bundles Are Pricey
Wii Pricing At $170, Maybe
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