Despite its third-place rankings in the next-gen battle, Sony is still banking its PS3 will hit the 6 million shipped target by the end of March.
With an estimated 4 million consoles shipped by February, per chairman Ken Kutaragi, the figure seems more than feasible. With the European launch just days away, it’s more than likely 6 million units will ship by March 31 on the worldwide market.
The real question, however, is whether they will sell?
According to GameSpot, Sony had only managed to sell about 1 million consoles in the U.S. since its launch. Elsewhere, figures on the sales front are about as bleak. Only 6,000 consoles sold in total in all of Canada in February.
With a lack of game titles and problems with backwards compatibility, Sony will likely have a difficult time unloading the PS3 for some time to come. But, with millions of consoles waiting in the wings, maybe they’re just planning for the demand that will eventually come when the title choices improve?
Perhaps it’s a case of if we build it, they will come?
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Labels: next-gen console, PlayStation 3, ps3, sony
