To celebrate the second birthday of the PlayStation Portable, Sony has announced a sizeable price cut for the handheld console. The new sticker shouldn’t cause too much shock at a cool $169.99.
Sony’s Jack Tretton has been quoted as saying, “We have seen a steady rise in the number of teens adopting PSP as their primary handheld entertainment system, and we expect the new price to accelerate that trend.”
With the new pricing, it’s possible this will accelerate the trend, but it will be hard to beat the Ninteno DS, which remains the most popular of gaming machines.
However, with the recent firmware update that gives users an online ability for six months at T-Mobile hotspots and lots of new download possibilities, the PSP is looking more attractive, even if UMDs are questionable.
Still, appealing to the teen market is perhaps the best way to knock Nintendo out of its No. 1 perch. With tons of young kids in love with the DS, Sony could easily market its PSP as the “hipper” handheld and get some serious notice.
Related:
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Labels: handheld games, nintendo ds, ninteno, psp, psp lite, sony
