Nintendo of America’s donation of 100 consoles and copies of Wii Sports to YMCAs across the United States is not only a brilliant stroke of marketing genius, it’s also likely to work in its more altruistic mission.
It seems the YMCAs plan to use the consoles to “keep the energy of children alive and to encourage bonding with parents,” according to a piece on el33tonline.
“Consumers all over America are telling us the Wii helps them to stay active and fit and also gives them another reason to be together as a family,” says George Harrison, Nintendo of America’s senior vice president of marketing and corporate communications. “Wii has quickly become a part of America’s fitness plan, from bowling leagues for active seniors to kids and parents who sweat through Wii Sports pentathlons together.”
I’d have to say from personal experience, the YMCAs and Nintendo are on the right track with this one. The console has an amazing ability to bring parents, children and even grandparents together for a bit of computerized fun.
It might not be the most impressive console out there graphics wise, but it sure is a blast to play.
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Labels: Nintendo, nintendo wii, Wii, wii sports, ymca
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