It’s hard to imagine that Activision knew before its initial release of Guitar Hero just how popular this title would become. On the heels of the Guitar Hero World Tour release, however, it is clear that would-be rockers love this game. The proof?
GameStop, the world’s biggest video game retailer, is pulling out all the stops to welcome this title to its shelves.
According to Market Watch – the Wall Street Journal’s site – the retailer plans to throw huge parties at all 1,800 of its stores for the midnight release of the game
Oct. 25. The parties will get under way on Saturday at 10 p.m. Fans of the Activision title are invited to take part in Guitar Hero matches, rock star impersonation contests and even air guitar challenges.
"At GameStop, we are witnessing a new generation of gamers who are interested in casual, more social gaming experiences," Bob McKenzie, Senior Vice President of Merchandising, GameStop, is quoted as saying. "Partnering with Activision for the launch of Guitar Hero World Tour lets us give power to the players of all skill levels and gaming abilities."
Although each GameStop store will have a party for the launch, three marquee events are planned – in Dallas, Los Angeles and New York City. These events will feature celebrity guests, games and more.
While I have to admit, I’m not necessarily a Guitar Hero fan, I have seen the pull of this particular title. During a recent gaming event I attended, the “Guitar Hero room” was almost as packed as the “Halo Tournament room.” The players were having a ball and the good-natured competition going on made simply watching the game fun.
Labels: activision, guitar hero
