The financial moguls at Merrill Lynch are banking on Nintendo’s Wii as being the console to beat. They’re saying that by 2011, about 30 percent of all American households will own a Wii and about a third of Japanese households will, too.
The predictions come from Lynch analyst Yoshiyuki Kinoshita on the heels of some major performance by the little console that could.
Whether they’ll pan out to be true or not remains to be seen, but the console is certainly outperforming expectations.
The folks at Crunch Gear seem think there’s not a snowball’s change in Hades this will be the case, considering the average U.S. household income, which is under $47,000.
“These people don’t have the money for a Nintendo Wii + some games + a broadband internet connection – they need their money for real expenses like a mortgage payment and cases of Keystone Light,” they write, adding the potential for bias in the prediction.
I beg to differ. The “average” American family I know happens to own at least one gaming console if not more. Wii is fairly economical in the grand scheme of things and some of its games happen to be pretty darn good for family members of all ages.
Considering its price tag of about $350-$400 for the console and a game or so, compared to soccer, cheerleading, baseball and so on, and the Wii doesn’t seem like that bad of a deal.