It seems I’m not alone in my infatuation for the Xbox 360’s latest whistle. According to numbers released today, a million Netflix subscribers are taking advantage of the ability to watch movies from that service instantly on their televisions via a connection with the Xbox.Thanks to the partnership formed about three months ago, Xbox 360 owners have been given the ability to watch any movie or television show in the Netflix instant watch library through the console. Since the program’s launch, 1.5 billion minutes of Watch Instantly footage has been viewed in this manner.
The program’s popularity comes as no surprise to me. It’s useful, affordable and downright convenient. Having the ability to easily make the connection between Netflix and the television is a boon in my eyes not only to Microsoft and Netflix, but also owners of the console.
Netflix is so pleased with the program’s reception so far, it is crediting it for a rise in quarterly results. This makes absolute sense. The marriage of the two services brings more value to them at a price that’s affordable. The streaming videos are available to Xbox Live subscribers with gold accounts. The Netflix add on starts at $9 a month. That’s a pretty cheap add on for people who already have gold accounts.
Nods to Reuters.
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Labels: netflix, streaming video, xbox 360, xbox live
