Skype have announced over on their blog that the company plans on putting advertisements into their VOIP client, which will start to appear in the home tab early next week – possibly expanding to other areas of the client as time goes by.
The ads will be from such companies as Visa, Universal Pictures and Groupon by use of ”non-personally identifiable demographic data” in order to target users with more specific ads. The advertisements will initially only be rolled out to users of Skype in the US, UK and Germany; there’s no mention of the ads in the Mac or mobile versions of Skype either.
The company has thus far not included any advertisments in their massively popular chat client, but it was only a matter of time before they took advantage of the lucrative business of advertising.
Skype has tried to assure users that the “The Skype experience” is the company’s “first priority” and they have taken careful steps while testing different types of ads in Skype so as to not de-stabilize the software.
The Skype experience is paramount and we are committed to learning as we go, continuing to evolve the offer for advertisers and to developing great products that enable you to connect whenever you’re apart.