It just goes to show how important advertising is to games publishers. In order that you don’t miss their logo, the next CoD and Battlefield instalments will be spending a staggering $200m on advertising alone. This is according to EA CEO John Riccitiello.
In a speech to the Ad Age Conference Riccitiello explained that the number of worldwide gamers has sky-rocketed from 200 million in the year 2000 to 1.5 billion now. This number will double next year; EA on its own can boast of a 230 million consumer base.
In recognizing the importance of advertising in the current age, Riccitiello praised the massive success of CoD: Black Ops, which made $400 million on day one of sales. The EA CEO actually said to look out for a new war between Activision’s next CoD iteration and EA’s Battlefield 3, comparing it to “Google vs. Microsoft”.
Call of Duty Black Ops is the best-selling game of all-time, according to figures from the NDP. Activision clearly have their priorities in order.
Although Riccitiello is talking up EA and Battlefield this won’t be a war easily won. Either way I hope the publishers can see through the numbers and let the developers make good games, without putting profit ahead of that goal.
Check out the full video presentation here.
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