EA to Activision: bring it on! The marketing wars begin

EA wants to win the marketing war against ActivisionIt just goes to show how important advertising is to games publishers. In order that you don’t miss their logo, the next CoD and Battlefield instalments will be spending a staggering $200m on advertising alone. This is according to EA CEO John Riccitiello.

In a speech to the Ad Age Conference Riccitiello explained that the number of worldwide gamers has sky-rocketed from 200 million in the year 2000 to 1.5 billion now. This number will double next year; EA on its own can boast of a 230 million consumer base.

In recognizing the importance of advertising in the current age, Riccitiello praised the massive success of CoD: Black Ops, which made $400 million on day one of sales. The EA CEO actually said to look out for a new war between Activision’s next CoD iteration and EA’s Battlefield 3, comparing it to “Google vs. Microsoft”.

Call of Duty Black Ops is the best-selling game of all-time, according to figures from the NDP. Activision clearly have their priorities in order.

Although Riccitiello is talking up EA and Battlefield this won’t be a war easily won. Either way I hope the publishers can see through the numbers and let the developers make good games, without putting profit ahead of that goal.

Check out the full video presentation here.

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