Kindle with “Special Offers” aka ads, to launch on May 3

Kindle with Special Offers screensaver

An example of a screensaver ad on the new Kindle

Amazon have announced a new version of the Kindle reading device is set to launch (in the U.S. only) on May 3. The ad-supported Kindle will be $25 cheaper than the regular price but will include ads in the device’s screensaver and in a banner on the bottom of the menu page. Users won’t have to put up with any ads while they’re actually reading a book on the device.

The company are also setting up a yet-to-be-unveiled service called AdMash, which allows Kindle users to pick the most attractive sponsored screensavers for the marketplace. Users will also be able to set a preference for the type of sponsored screensavers that appear on their devices:

For example, you can indicate that you’d like to see more or fewer screensavers that include elements such as landscapes and scenery, architecture, travel images, photography, and illustrations. Together, AdMash voting and Kindle Screensaver Preferences help us select the most attractive and engaging sponsored screensavers to display on your Kindle.

As tasteful as Amazon makes these ads, they will still be ads – would you choose to save $25 on the purchase price to put up with ads for the lifetime of your Kindle?

More info from around the web:
Kindle includes Special Offers & Sponsored Screensavers
Amazon Prices Your Attention at $25
AdMash: a possible nod to Mark Zuckerberg’s infamous Facemash
The Secret History of Ads in Books