Ask Jeeves unveiled it's new personalization features today, adding a My Jeeves area to the site.

The changes to the main search results pages are surprisingly discreet, the only difference most people will notice is a "Save" link beside each result.

Clicking these let you save your search results to My Jeeves, where you can also add your own notes to pages; it doesn't require a login and works using cookies, like the Saved Stories feature on News.com.

If you look a little further into the site, you see that you can sign up for a free account and your saved searches won't disappear when you clear your cookies, or use another computer.

The plan looks to be to keep these personalization features as low key as possible, and gauge whether people will go out of the way to sign up for them.

This is the opposite approach to the other recently released personalization engine, A9, which has as it's main selling point the ability to save everything you browse & search for.

The My Jeeves site went live yesterday, a day before schedule, though it was incomplete with 404 errors on some of the pages.

A press embargo was requested until the official release of the features, but DMNews.com broke the story early, seemingly by accident, and sent interested readers to the incomplete My Jeeves site.

DMNews later temporarily removed the story, but not before news of the main features had spread through the search engine blogs and forums.

Jeeves also got a new look, for the past while, he's been missing from the search engine, and clicking to find out more revealed he had gone travelling to discover the future of search.
The new look Jeeves made his debut on the Japanese Ask Jeeves in late August.

In addition to My Jeeves and the new look butler, Jeeves recently added a Red Cross version, where search ads generate funds for the charity; a fun guest butler on the U.K. version and a competition to win an Apple iPod.

More info:
· Jeeves: I'm Back!
· My Jeeves F.A.Q.
· Jeeves Desktop Search coming soon
· A Quick My Jeeves Test Drive
· Jeeves Stretches Out, Gets Personal
· Ask Jeeves Looks to Outshine Google