In what is fast becoming a real issue for Skype, phishing scams are now in abundance and showing no sign of letting up.
The latest tactic used by scammers is to call unsuspecting Skype users under the pseudonym of ‘Skype Help’. When a person answers the call they are told that their machines are infected with viruses. A link then appears directing them to what is advertised as the cure, but what is a malware site giving the user software that will inevitably infect their machine with whatever the scammer chooses.
Obviously tech-savvy users won’t fall for such an obvious ploy, but we all know people who are not so versed in the ways of internet scams. Make sure to prepare your less savvy brethren for this latest scam.
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Microsoft confirmed the news today that it has agreed to buy internet phone service Skype.
This will be the the company’s largest acquisition, costing the Windows maker a massive $8.5bn (£5.2bn).
Skype is one of the world’s most popular software applications for making voice calls and chat over the Internet. With a staggering 663 million users globally, the potential for advertising revenue is enormous; although it’s still unclear as to what Microsoft has planned after the takeover.
Skype CEO Tony Bates announced the news today over on the Skype blog:
The combination of Skype and Microsoft will directly benefit all of you who use Skype by ushering in a new era of generative ways for everyone to communicate.
Once the acquisition is complete, Skype will operate as a new business division of Microsoft, and I look forward to working with the team as president of Microsoft Skype to write the next chapter of the Skype story. Onwards!
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Skype have announced over on their blog that the company plans on putting advertisements into their VOIP client, which will start to appear in the home tab early next week – possibly expanding to other areas of the client as time goes by.
The ads will be from such companies as Visa, Universal Pictures and Groupon by use of ”non-personally identifiable demographic data” in order to target users with more specific ads. The advertisements will initially only be rolled out to users of Skype in the US, UK and Germany; there’s no mention of the ads in the Mac or mobile versions of Skype either.
The company has thus far not included any advertisments in their massively popular chat client, but it was only a matter of time before they took advantage of the lucrative business of advertising.
Skype has tried to assure users that the “The Skype experience” is the company’s “first priority” and they have taken careful steps while testing different types of ads in Skype so as to not de-stabilize the software.
The Skype experience is paramount and we are committed to learning as we go, continuing to evolve the offer for advertisers and to developing great products that enable you to connect whenever you’re apart.
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